#4 BookBites: Design for How People Think: Using Brain Science to Build Better Products by John Whalen Ph.D

This article is a part of a series of articles called BookBites(inspired by Tanishqa Bobde.) These articles will include summaries, quotes, and/or meanings from the books we’ve read. They serve as catalysts for us to reflect on and deeper understand these books and to give bite-sized views into these books to other readers.

Six Minds of Experience. Source: Design for How People Think by John Whalen Ph.D

Contextual Interviews:

Whalen argues that contextual interviews can shed light on the why behind people's behaviors, as well as what they are saying or what they are doing. He believes knowing the why behind the what is the success key to create a meaningful experience, product, and service.

“Design for How People Think: Using Brain Science to Build Better Products” by John Whalen Ph.D.

Conclusion:

Every experience is a result of small experiences. As designers, we are here to make these experiences more memorable and enjoyable; we’re not here to make our user’s lives harder by creating new puzzles or useless products. This can not happen unless we have an understanding of how the brain and psychology can affect an experience so we can be mindful of our design’s consequences.

Designer and researcher passionate about people, their experiences, emotions, and interactions with AI. Get to know me better @boshra.me

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